Title: Modern Instagram Marketing
Series: Instagram Marketing
Author: Progressio Agency
ISSUE NO: PRA-MG-M-1-22
Chapter -1 : INTRODUCTION
Instagram presents a massive traffic opportunity for marketers. It is huge. How big is Instagram? Think about that for a second. A lot of other platforms like Facebook, Twitter and Snapchat are suffering from lagging growth rates. Instagram, on the other hand, continues to grow and shows no signs of slowing down. In fact, when it comes to actual daily usage, Instagram leaves other larger platforms in the dust. These other platforms may have a lot more users, but in terms of daily use, Instagram can boast of over 500 million users. That’s right, 500 million Instagram app users access Instagram every single day. That’s a lot of content consumption. That’s a lot of likes, comments, hashtags, and what have you. In fact, when measured in terms of per user engagement, it is easy to see that Instagram user behavior is more habitual. For example, with Facebook, many people have a love-hate relationship with the platform. They would use it habitually for some time until they read some rough updates. They don’t feel too good, and they swear off Facebook for a few days, a few weeks, or even a few months.
Not so with Instagram. People not only use it every single day, but they keep coming back. In fact, a lot of people check their Instagram feed every few hours. They don’t feel like they’re going out of their way when they use Instagram.
It’s very easy to understand this dynamic because Instagram was programmed from the ground up as a mobile experience. This is a far cry from Facebook which, of course, was built primarily for the desktop.
Since Instagram is a mobile-focused platform, it’s very easy for people to have some sort of seamless perception of it. It just becomes part of their daily routine. They treat Instagram the way many people used to read the newspaper first thing in the morning.
It shows no signs of saturation because there are so many niches that can be promoted on Instagram.
The bottom line is, as long as a niche is photo or video-friendly or graphically intensive, there is an audience on Instagram for that niche. This is extremely important if you have an e-commerce website to promote.
If you are selling any kind of merchandise, Instagram should be part of your marketing strategy. There are no two ways about it. You are leaving a lot of money on the table if you skip Instagram.
Sounds awesome so far, right? Well, here’s the problem. Most people who try Instagram flat out fail. They really do. If you want to learn why this is the case, read the remaining chapters and other eBooks in the series. Click here to receive your free copy